A proven innovator in Interactive Media
Cellcast UK Ltd is a leading provider of participatory television programming and interactive telephony technology for the fast growing cross-platform digital entertainment sector.
Our services enable broadcasters, content developers and mobile network operators to profit from the accelerating growth and economic necessity of interactive and transactional television programming.
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Cellcast Asia is the leading participation TV broadcaster in the Indian subcontinent. The company was an early entrant and innovator in the interactive TV services business and has developed unique multi- platform expertise which spans format inception, development, production and broadcasting in combination with a billing platform built on a unique network of technical and commercial relationships with mobile and fixed line operators across the region.
In late 2007, Canaan Partners, the Menlo Park-headquartered venture capital investor, invested US$5.25 million for a 38.9% stake in Cellcast Asia.
Since this time Cellcast Asia's revenues and profits have increased dramatically. In fact, Cellcast Asia delivered revenues of US$6.4m in the second half of 2009, a 400% increase on the same period in 2008. Cellcast Asia anticipates that it will record second half 2009 profits of just over US$2m.
According to Cellcast Asia's CEO, Pankaj Thakar: "The rapid growth in 2009 is the result of several factors. The mobile market in India is delivering extraordinary opportunities for resourceful companies. We have fine-tuned existing programming, expanded distribution and launched new formats that have succeeded beyond expectations. We are now seeing the benefits of the expertise and focused understanding of consumer needs that we have built up over the last few years."
Further supporting Cellcast Asia's business model is the exponential growth of the Indian mobile market. With a record 19 million new subscribers in the month of December 2009 alone, India now boasts 525 million mobile subscribers - up 51.4% from December 2008, with continued room for expansion as penetration stands at just 40%.
Cellcast Asia forecasts continued growth through 2010, with increased distribution on the national DTH platform and greater penetration in regional markets as Hindi production expands into local languages such as Urdu and Tamil.
In January 2010 Red Herring named Cellcast Asia as one of the 100 best private technology companies in the world.
Cellcast Asia Holdings is a 37.5% owned associate company of Cellcast plc and their success is a further endorsement of Cellcast plc's strategy to selectively apply its proprietary technology, industry knowledge and capital to opportunities in the participatory television market worldwide.
More information on Cellcast Asia can be found at www.cellcast.in