The Cellcast Group
In the new era of participatory entertainment, the Cellcast Group has developed innovative strategies for integrating mobile content into the multi-channel TV environment,
recognizing that mobile phones are fast becoming a general-purpose interaction device in the hands of over two billion consumers, who always have their phones with them.
Our applications and programming are already building new traffic for mobile networks and generating significant revenue for our broadcast partners in Europe, the Middle East and Asia. Programming is widely distributed on major channels and platforms including Sky Digital in the UK; Future TV, LBC, MBC, Dubai Television and Rotana in the Middle East; and Zee TV and Star TV in India. The Group currently broadcasts approximately 50 hours of live television per day on the Sky Digital platform in the UK. We are planning to launch an interactive 24-hour channel on the AsiaSat 3S platform which is accessible in over 50 countries, and to licence our formats and programming to Canal+ in France. We are also developing new opportunities in the USA and Latin American markets.
Building on a pioneering role in the development of the European mobile entertainment industry, we directly serve both industry and end users through leveraging TV as a contextual platform to drive the use of interactive and 3G content in a fragmented consumer environment transformed by new media technologies.
