Cellcast News
Publication of Ofcom proposals relating to Participation TV
10 April 2008
The Company has noted the publication yesterday of proposals by Ofcom to tighten the regulation of television and radio programmes which rely on premium rate telephone services. The Company will be reviewing the proposals to consider what effect they might have on its programming content and the demand for its services if implemented in their current form. The Company will make a further announcement in light of the final amendments to the Broadcasting Code, to be published following the consultation process which is due to be completed towards the end of May.
Andrew Wilson, CEO of Cellcast plc, commented "The technology driving
convergence, together with the new tools facilitating audience participation,
are blurring the lines between editorial and advertising. This is the challenge
facing regulators addressing new media. Any regulation that protects the
consumer is welcome and good for the interactive industry, its sustainability
and growth. From an industry perspective, we trust that Ofcom will , when
drawing up any new regulations, ensure that these create a level playing field
for broadcasters of all sizes."
| Cellcast plc | |
| Andrew Wilson, CEO | Tel: +44 (0) 20 7190 0300 |
| andrew@cellcast.tv | www.cellcast.tv |
| HB Corporate | |
| Edward Hutton | Tel: +44 (0) 20 7510 8600 |
About Cellcast plc
Cellcast plc (AIM: CLTV) is a leading international provider of participation television applications and interactive mobile content in the fast-growing multi-platform digital entertainment sector. Headquartered in London, with associated operations in Paris, Beirut, Mumbai, Hong Kong and Sao Paolo, Cellcast's applications and programming are distributed on the Sky Digital and Freeview platforms in the UK, and the company is partnered with broadcasters and telecom networks in Europe, the Middle East, India, South-East Asia, China, and South America. Cellcast plc joined the AIM market of the London Stock Exchange in 2005.