News
Bizarre Editor Alex Godfrey Appointed Controller Of SUMO.tv
19 December 2007
LONDON – Bizarre Magazine Editor Alex Godfrey has been appointed Controller of SUMO.tv, owned by the global interactive digital broadcaster, Cellcast plc (AIM: CLTV).
Godfrey will help build the SUMO.tv brand in both the UK (Sky channel 144) and overseas. Key responsibilities include commissioning programmes, supervising the schedule and output, building the brand, and finding new talent. SUMO.tv is the world’s first media network to seamlessly integrate user-generated content (UGC) into television programming, internet and mobile services, using its proprietary technical services architecture.
SUMO.tv Group Creative & Editorial Director James Brown, said: "I'm delighted to bring Alex Godfrey on board. He was the first person I thought of when looking for someone to oversee the day to day content of the channel and website. At Bizarre he managed an extremely profitable magazine with content that was far removed from the mainstream. SUMO.tv's exciting and challenging short form content is perfect for a man of his contacts, experience and interests."
Godfrey added: "SUMO.tv is already producing genuinely pioneering television, and it's exciting to be working on such a creative and innovative brand. I look forward to building on the current success of SUMO.tv and its exceptional integrated presence on television, online and via mobile services."
Godfrey brings a wealth of editorial experience to the role having held the position of editor of Bizarre Magazine since 2003. He has also been Deputy Editor of Hotdog Magazine and Film Editor of Jack Magazine, and was a freelance writer for The Guardian and the BBC.
SUMO.tv now has over 3,000 alternative online channels created by its users wanting to show their content to a worldwide audience. The opportunity to appear on the MySUMO television show is building not only a UK community but also attracting content submissions from a fast-growing international audience, including viewers in Japan, Australia, Brazil and Chile.
SUMO.tv, a finalist at this year’s Mobile & Internet TV Awards at MIPCOM in Cannes, achieved 25% growth in web traffic in Q3 -- over 5 million unique users visit the site each month. Its Alexa web ranking now exceeds that of UK broadcasters Five, ITV and Channel 4.
Notes To Editors:
About Cellcast plc
Cellcast plc (AIM: CLTV) is a leading international provider of participation television applications and interactive mobile content in the fast-growing multi-platform digital entertainment sector. Headquartered in London, with associated operations in Paris, Beirut, Mumbai, Hong Kong and Sao Paolo, Cellcast’s applications and programming are distributed on the Sky Digital and Freeview platforms in the UK, and the company is partnered with broadcasters and telecom networks in Europe, the Middle East, India, South-East Asia, China, and South America. Cellcast plc joined the AIM market of the London Stock Exchange in 2005.
Press Contact:
Debra Johnson at Taylor Herring PR 0208 206 5151 or
debra.johnson@taylorherring.com
