Interactive TV - Shopping and Auctions - Bid 2 Win
Bid 2 Win: Bid2Win is the evolution of a highly successful interactive format pioneered by Cellcast. Bid2Win takes participation television to a new level, enabling viewers take an active role in a dynamic real-time auction using their mobile phone as the 'backchannel'. Each day, high-value and desirable items
can be bought for pennies by submitting the lowest unique bid via SMS.
Over the 2004 Ramadan season, Cellcast launched the Mounaksa live reverse auction show on Future TV, the most popular satellite television network in the Middle East. Mounaksa revolutionised the way viewers in the region interacted with television and their mobile phones, and the programme proved so popular and compelling that its run continued far beyond the Ramadan season.
Cellcast partnered with Star TV India to produce the world's largest interactive reverse auction. Formulated around a prime-time soap opera on Star Plus, India's most popular channel, the campaign received over 6.7 million bids and is a milestone in India's rapidly evolving interactive media landscape.
