A PROVEN INNOVATOR IN INTERACTIVE MEDIA    
November 20 2008   

Interactive TV - Radio Shows - Talksport TV

Cellcast and TalkSport have collaborated to put the UK's most
popular commercial radio station on TV. TalkSport TV features
Britain's best sports pundits hosting interactive call-in
programmes which allow participation via SMS and IVR; viewers can
voice their opinions, take part in polls and quizzes, and
download sports-related content to their phones.

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